Paths Less Taken

Paths Less Taken

This ad is meant to appeal to the adventurer who might want to explore new and beautiful places. I used Illustrator to draw the background map with the pencil tool and symbol sprayer, and also applied these techniques to the state frame. I also used illustrator to create a yellowed, worn piece of paper for the frame for the photo and slogan. I made a yellowed rectangle which I then treated with a roughen effect to create the curvy edges. Vertical type along a path gave me the winding slogan meant to continue the feel of winding country roads. Everything was assembled in Photoshop, where the photo was also adjusted to look brighter and more colorful. Shadows were added to almost make it look like this was a picture of the destination laying on top of the map, and to make the yellowed paper stand out from the background.