Tuesday, August 28, 2012

Final Project - Six Ads to Inspirre New York Tourism

Six Ads for New York Tourism





















 These advertisements, created with Adobe Illustrator and Photoshop, are meant to promote tourism in the lesser-known areas of New York. Everyone knows about New York City, and the plethora of cultural experience opportunities, but when most people want to plan a trip to the mountains or the beach New York is not the first place that comes to their minds. These ads are meant to target the average overworked, over-stressed adults who are looking for new and inexpensive vacation ideas. In a poor economy value is key, and areas like upstate New York would benefit from the income tourism would bring. The designs are meant to appeal to people who want to relax as well as those who might be interested in a new adventure, so it should appeal to many.

I used the same font throughout all of them, as well as a similar format. They should be able to be displayed separately, but if more than one is seen by the same person it should be recognizable as an advertising campaign.

This project uses only photographs and artwork that I own or have created, and was done with software I am licensed to use. These aspects address legal and ethical issues. Because these ads promote appreciation for natural settings, they themselves are environmentally conscious. The way I designed them, they can be used in print or electronic media. With today's print media turning to electronic delivery, less paper means more environmental sustainability. This means these ads are environmentally responsible because they do not need to be printed to be distributed. 

Each individual design has its own post with components and description of methods and tools used.  

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